Perfection Fresh CEO, Michael Simonetta said the glasshouse’s expanded capacity better placed d’VineRipe to provide consistent year-round supply, minimise peaks and troughs and respond faster to shortfalls.
“The truss tomato environment is controlled and growers feed water, fertiliser and nutrients into the fruit to produce perfectly flavoursome tomatoes every time,” Michael says.
“Hydroponic growing is extremely water efficient, using 90% less water and 80% less fertiliser than other traditional methods of growing tomatoes. And because truss tomatoes are picked when perfectly ripe, they are full of flavour, which is what consumers are seeking.
“Perfection Fresh truss tomatoes are transported from greenhouse to supermarket shelves in less than 24 hours, so shelf-life is maximised,” he says.
Michael is a firm believer in the benefits of joining forces with other hydroponic producers of truss tomatoes for the ‘Truss Me’ campaign.
“It’s a good opportunity for us to build brand awareness. When we first started discussions we agreed that we all wanted to promote consumer awareness of the product and increase our market share at the same time,” he says.
“Although it has only been a short time since the campaign was launched there are already indicators that we are well on our way to achieving this.”
For more information visit the ‘Truss Me’ campaign website (www.trussmetomatoes.com.au), which includes nutritional information, how to buy and store truss tomatoes, and an explanation of how truss tomatoes are grown in a sustainable way. The website includes some delicious, healthy recipes. Consumers can also leave comments on Facebook and Twitter.
About the author
Christine Paul is a Sydney-based journalist with a special interest in the environment and sustainable technology.